August 2015 – CMC Launches the new “Email Blaster” a la carte feature
Campaigns are all about communications, and reaching the target audience through multiple media and communication types. Bellwether Technology, Inc. has launched it’s newest CMC a la carte feature named Email Blaster.
Email Blaster allows campaigns to develop email communications within CMC’s rich text system, and send them to targeted areas of the campaign’s constituency and supporters. Users who view the campaign’s public CMC website can subscribe to receive campaign updates via email. Campaigns can send messages out to groups who have subscribed, donated, or requested campaign information; campaign staff and volunteers; and any other individual or organization who have submitted their email address, or been entered into the system by the campaign.
Campaign’s can generate multiple email templates to make re-use simple, and CMC even scrubs the addresses to ensure messages aren’t sent to an email address more than once to prevent spamming supporter’s inboxes.
Email Blaster’s capabilities are a vital tool in maintaining communications with a campaign’s base, eliciting support, and reaching a broad audience.